PayPerPost Gets $7 Million in Funding

Wednesday, June 13, 2007

The first thing I did today was opened payperpost.com as usual and went to the open opportunities and when I saw one opp about payperpost, "The Revolution Accelerates - PayPerPost Gets $7 Million in Funding." My first reaction was wow! payperpost actually got 7 million dollars? Then i went through the link provided in that opp. It really is the truth. Payperpost has announced that they got $7 million dollars in funding this morning. In this 11 months period they did such an excellent effort that paid so good and now they have so much to offer more. To celebrate this funding, they are announcing a seven-day promotion called Lucky 7's. So now the bloggers will be allowed to take one of the opps. These Opps will not be segmented and are available to all users.

With that sum of $7 million in hand, I think PayPerPost will definitely be enhancing its services and making their site more attractive providing lots of quality and good opportunities in their account and attracting more bloggers to blog for the advertisers through PayPerPost. It already has 28,000 independent bloggers currently. It has lots of facilities for both the bloggers and advertisers. It acts as a gateway in promoting your website, product, service, or company through the PayPerPost network through its 28,000 independent bloggers. So any interested advertisers can advertise on blogs of those bloggers who work for Payperpost. From that they can connect with bloggers to create buzz, build traffic, get product feedback, gain links, syndicate content, and much more. PayPerPost has been doing fantastic job over these months and I personally am so honored to be a part of it and I am sure in times ahead PayPerPost will improve its services with all these fundings in their hand.

Press Release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.


Posted by Amrit Man Dangol at   12:08 AM        

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